New Perspectives in International Consumer Behavior Research

Languge and Culture: a New Approach to Consumer Behavior in International Marketing Research

In recent years, there has been a wealth of research examining the relevance of culture to consumer behavior. This chapter reviews a particular line of work within this larger body of research: work investigating the unique relevance of language. Our review finds that both structural features of language (properties of grammar) and lexical-semantic and phonological features of language (related...

NEW TIlEMES IN INNOVATION RESEARCH: IMPLICATIONS FOR CONSUMER HEALTH BEHAVIOR

Whenever I am called upon to make prescriptive statements to a group which can't easily hold me accountable for the consequences, I am always reminded of the story of the chicken and the pig. For those of you who aren't familiar with the story, a chicken and a pig were walking down the street one day and came upon a restaurant that had a big sign in the window, "Special Today: Bacon and Eggs." ...

Consumer Concerns About Biotechnology: International Perspectives

11. Language and culture: linguistic effects on consumer behavior in international marketing research

In recent years, there has been a wealth of research examining the relevance of culture to consumer behavior. This chapter reviews a particular line of work within this larger body of research: work investigating the unique relevance of language. Our review finds that both structural features of language (properties of grammar) and lexical-semantic and phonological features of language (related...

New perspectives in neurotrauma research.

Traumatic brain and spinal cord injuries are severe burdens for the patients, their relatives, the health care providers and society as a whole. Recent data demonstrate the magnitude of the problem: It is mostly a disease of the young gen-eration (age 20-45 years) with mortality rates for severe traumatic brain injury (TBI) between 40-50%. In approximately 60% of cases, multiple trauma is accom...